How to Really Use Linkedin

How to REALLY Use LinkedInEither you're part of the social business steamroller... or you're part of the road.Every business must become a finely-tuned social business to prosper in today's digital world. And LinkedIn is the essential lever for achieving success. Find out how to REALLY use LinkedIn to: StandOut in Social Business-Align your personal, professional and corporate brands to StandOut on LinkedIn-So that your entire organization projects socially credible thought leadership to a global audience-And then turns that audience into a community of REALLY fervent fans.StandOut in Social Selling-Inspire your sales team with socially credible strategies that succeed with a socially savvy audience-Accelerating results at each stage of the new social sales funnel-Hitting the sales targets that REALLY matter to the organizationStandOut in Social Recruiting-Effectively position yourself as the employer of choice to a social generation-Allowing your recruiting team to find, win and hold the best talent-Driving down the costs of hiring delays and turnover.'Strategic. Practical. Engaging. Everyone in business needs this book'Dr. Ivan Misner, Founder of BNI