Specificaties
- Auteur:
- Uitgever:Silvana
- ISBN:9788836621255
- Bindwijze:Hardcover
- Aantal Pagina's:126
-
Rubriek:
- Taal:Engelstalig
- Jaar:2011
Mr Chicco: The Extraordinary Life of an Ordinary Man
Omschrijving
La Chicco - a leading company in the production of baby bottles, pacifiers, teats, and then strollers, rompers, toys, in short, everything revolves around the world of babies - has literally raised several generations of children, helping Italian mothers in the difficult management of babies. for at least half a century. Behind this brand, the story of a man of humble origins, who with great commitment, brilliant intuitions and a lot of perseverance, has been able to give life to a great company, still thriving and known all over the world today. Luca Masia traces, in these pages, the compelling human and entrepreneurial history of Pietro Catelli (Como, 1920-2006), from the difficult beginnings as a representative of needles and thermometers, to the foundation of Artsana, a manufacturer of sanitary articles - in the climate of optimism recovery and vitality of the post-war period, up to the next big step: the birth - in 1959, a few months after that of his eldest son - of Chicco, a company destined to become a global giant, a real industrial system dedicated to children and their early life. And then the factories, the travels around the world, the idea of specialized packaging, the invention of new products - from the merry-go-round to the folding stroller - the difficulties, faced with great clarity and overcome also thanks to solid family affections, the nomination as Cavaliere del Lavoro, until the foundation of the Toy Horse Museum.
Verkrijgbaar als Tweedehands
Met opdracht auteur voorin. With message from author on first page