Wheels on Fire

"The inspiration for the deal came from Juergen E. Schrempp, the charismatic former apprentice from the Black Forest. He took over the reins at Daimler-Benz in 1995 and swiftly implemented one of the most brutal industrial restructurings Europe has ever seen. Drawing on exclusive information sources from within the company and its closest advisors, this book tells the inside story of the merger and its aftermath. It provides unprecedented insight into the mind and methods of Schrempp." "The book demonstrates in detail how the deal is a template for business in the twenty-first century. It gives tangible lessons for managers, highlighting what was done right and what would be done differently another time round. It provides a unique insight into the fusion of European and North American business culture to create a genuinely global company; above all, it is a great story."--BOOK JACKET.