Barbara Newman

Barbara always wanted to be a cowgirl. Growing up in New York didn't stop her. She took that can-do spirit and became an award-winning global creative director, leaving an indelible mark on brand culture. After hearing an NPR story about the American cowgirl, she was so inspired, she followed the spark, left the ad world, and found herself in Montana, Wyoming, and Texas, filming a documentary about their lives. It was out west where Barbara fell in love with the natural world: It was also where she connected with indigenous elders and their wisdom teachings.