Renée Mauborgne is auteur, bekend van De blauwe oceaan (2005), HBR's 10 Must Reads on Strategy, Updated and Expanded (featuring "The Five Competitive Forces That Shape Strategy" by Michael E. Porter) (2025) en HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) (2011).
Algemene informatie
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Naam:Renée Mauborgne
