"Consumer Neuroscience"

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Management, psychologie & wetenschap

• Introduction to Neuromarketing & Consumer Neuroscience Thomas Zoëga Ramsøy Engelstalig Paperback 9788799760206 Mei 2015 204 pagina's Vanaf 40,49 Bekijk exemplaren
• Consumer Neuroscience   Engelstalig Hardback 9780262036597 November 2017 368 pagina's A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Vanaf 94,00 Bekijk exemplaren