"Creating Value With Big Data Analytics"

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• Creating Value with Data Analytics in Marketing - Peter C. Verhoef, Edwin Kooge, Natasha (Metriclab Big Data Analytics, The Netherlands) Walk, Jaap E. Wieringa (ISBN 9780367819798) Creating Value with Data Analytics in Marketing Peter C. Verhoef, Edwin Kooge, Natasha (Metriclab Big Data Analytics, The Netherlands) Walk, Jaap E. Wieringa Engelstalig Paperback 9780367819798 November 2021 314 pagina's This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and... Vanaf 38,49 Bekijk exemplaren