"Customer-Lifetime-Value-Management"

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• Customer Lifetime Value Modeling with Applications in Python and R Bart Baesens, Arno Caigny Paperback 9798847676137 488 pagina's Vanaf 28,00 Bekijk exemplaren
• The Customer Centricity Playbook Peter Fader, Sarah E. Toms Engelstalig Paperback 9781613630907 Oktober 2018 136 pagina's A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your... Vanaf 22,49 Bekijk exemplaren
• Sustainable Marketing and Customer Value   Engelstalig Paperback 9781032002453 Augustus 2024 326 pagina's Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. Vanaf 55,95 Bekijk exemplaren
• Unlocking the Customer Value Chain Thales S. Teixeira, Greg Piechota Engelstalig Gekartonneerd met stofomslag 9781524763084 352 pagina's Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are... Vanaf 27,50 Bekijk exemplaren
• Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Harry Macdivitt, Mike Wilkinson Engelstalig Hardback 9780071761680 Januari 2011 288 pagina's Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer... Vanaf 54,95 Bekijk exemplaren
• Agile Sales Brad Jeavons Engelstalig Paperback 9780367417536 Mei 2020 208 pagina's This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. The book takes the reader through the customer buying journey (Agile technique)... Vanaf 44,99 Bekijk exemplaren
• Customer Value Starvation Can Kill Gautam Mahajan, Walter Vieira Engelstalig Paperback 9781952538582 Maart 2021 150 pagina's Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value... Vanaf 35,99 Bekijk exemplaren
• Building AI Driven Marketing Capabilities   Engelstalig Paperback 9781484298091 December 2023 340 pagina's From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended... Vanaf 64,95 Bekijk exemplaren
• Built to Win Annette Franz Engelstalig Paperback 9781642253221 Maart 2022 232 pagina's The definitive guide to deliberately designing a customer-centric organization. In today's oversaturated business environment, it can be a challenge to stand out from the crowd. With... Vanaf 22,49 Bekijk exemplaren
• Crm in Action Dr Ken K Wong Engelstalig Paperback 9781450279888 Januari 2011 116 pagina's Written in Dr. Wong's vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of... Vanaf 18,95 Bekijk exemplaren
• Customer Portfolio Management Fred Selnes, Michael D. Johnson Engelstalig Hardback 9780262049627 Maart 2025 144 pagina's How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Vanaf 31,49 Bekijk exemplaren
• Decoding Customer Value at the Bottom of the Pyramid Ritu Srivastava Engelstalig Paperback 9781948976114 November 2019 178 pagina's A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is... Vanaf 28,99 Bekijk exemplaren
• The Real-Time Revolution Jerry Power, Tom Ferratt Engelstalig Hardback 9781523085637 September 2019 192 pagina's Vanaf 38,49 Bekijk exemplaren
• Good Stocks Cheap: Value Investing with Confidence for a Lifetime of Stock Market Outperformance Kenneth Jeffrey Marshall Engelstalig Hardback 9781259836077 Januari 2017 240 pagina's For investors of all levels—a unique, three-part model proven to pinpoint stocks that supercharge any portfolio, in good times and bad Vanaf 35,99 Bekijk exemplaren
• The 12 Powers of a Marketing Leader Thomas Barta, Patrick Barwise Engelstalig Paperback 9781774587751 Januari 2026 244 pagina's Vanaf 21,95 Bekijk exemplaren
• MANAGING CUSTOMER VALUE: ONE STEP AT A TIME (SECOND EDITION) Dilip (University of Toronto Soman, Sara (Google) N-Marandi Engelstalig Hardback 9789811240799 Juni 2022 416 pagina's How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various... Vanaf 94,00 Bekijk exemplaren
• AI-Driven Value Management Craig LeGrande, Venky Lakshminarayanan Engelstalig Hardback 9781394288823 Februari 2025 256 pagina's Vanaf 31,49 Bekijk exemplaren
• Customer Experience (CX) und Customer Relationship Management (CRM) praktisch anwenden Lars Brodersen Duitstalig Paperback 9783000860355 Maart 2026 502 pagina's Vanaf 41,49 Bekijk exemplaren
• An Abstraction Theory for Marketing Art & Heritage Reem Essam, Wael Kortam, Alaa Tarek Engelstalig Paperback 9786202672573 Juni 2020 192 pagina's As every event or occasion in life has its physical and mental pole, there is a relationship between the virtual and the material, between the perceptible and the imperceptible. This book... Vanaf 70,95 Bekijk exemplaren
• The Customer Copernicus Charlie Dawson, Sean Meehan Engelstalig Paperback 9780367564636 Mei 2021 218 pagina's Based on in-depth interviews and stories from leaders of some of the leading organisations in the world, including easyJet, DBS, Handelsbanken, O2, and Sky, this book describes not only how... Vanaf 42,50 Bekijk exemplaren
• Customer Obsessed Eric Berridge Engelstalig Hardback 9781119326038 November 2016 272 pagina's Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a... Vanaf 28,99 Bekijk exemplaren
• 5 Steps to Customer Centricity Koert Breebaart Engelstalig Paperback 9781105253973 198 pagina's Companies are no longer in the business of selling products and services - they are selling experiences. Most decision makers in medium and large size companies however are far removed from... Vanaf 10,00 Bekijk exemplaren
• The Customer Service Survival Kit: What to Say to Defuse Even the Worst Customer Situations Richard Gallagher Engelstalig Paperback 9780814431832 Maart 2013 208 pagina's The right words can transform volatile scenarios into calm and productive encounters. But this book is about more than talk--it's about making sure your customers are happy. Vanaf 21,49 Bekijk exemplaren
• Customer Engagement Strategy Joern Schlimm Engelstalig Paperback 9781398628298 September 2026 288 pagina's Learn how to integrate emerging technologies strategically such as AI, Web3, virtual environments and gamification, to transform your customer journey into memorable, loyalty-building... Vanaf 42,50 Bekijk exemplaren
• Chief Customer Officer 2.0 Jeanne Bliss Engelstalig Hardback 9781119047605 Juli 2015 288 pagina's A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience... Vanaf 29,99 Bekijk exemplaren
• Maximizing Customer Loyalty C William Crutcher Engelstalig Paperback 9798986507507 Augustus 2022 186 pagina's From the author who brought you Managing Service Excellence: The Ultimate Guide to Building and Maintaining a Customer-Centric Organization, National Customer Service Association President... Vanaf 29,95 Bekijk exemplaren
• Customer Service Tips: How to Improve Customer Service: Part 3 Rosanne Dausilio Phd Engelstalig Paperback 9780977236053 Mei 2016 96 pagina's Vanaf 16,95 Bekijk exemplaren
• Your Customer Service Matters Greg Saladino Engelstalig Paperback 9780578618395 December 2021 96 pagina's Vanaf 17,95 Bekijk exemplaren
• Customer Passion Steven Van Belleghem Engelstalig Paperback 9781398627826 Juli 2026 248 pagina's Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure Vanaf 42,50 Bekijk exemplaren
• In the Driving Seat of Customer Experience Zanna van der Aa Engelstalig Paperback 9789492004918 December 2019 158 pagina's These are the key issues for customer signals management: a method which renders customer experience steerable in terms of both customer satisfaction and cost efficiency. In In the Driving... Vanaf 21,49 Bekijk exemplaren
• How customer friendly am I really? Jeannette Biesbroeck Engelstalig Paperback 9789403646756 Februari 2022 107 pagina's Customer friendliness is the shortest route to better business results. That's the conclusion Jeannette Biesbroeck draws after forty years of working in the service industry. In this book... Vanaf 13,49 Bekijk exemplaren
• 7 Lessons in Customer Care Di McLanachan Engelstalig Paperback 9781399830539 Juni 2026 128 pagina's 7 short lessons to help you master customer care - whatever your business role. Vanaf 15,49 Bekijk exemplaren
• The Lean Approach to Digital Transformation Yves Caseau Engelstalig Paperback 9781032225012 Mei 2022 226 pagina's The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly... Vanaf 49,95 Bekijk exemplaren
• Start with the Customer Peter Cross, Jo Causon Engelstalig Paperback 9781292471457 September 2025 256 pagina's Start with the Customer will reframe your understanding of the modern customer, guide you through the forces shaping their behaviour, reveal the golden rules and cardinal sins of service and... Vanaf 25,49 Bekijk exemplaren
• Der Customer Code Holger Heinze, Matias Musmacher Duitstalig Paperback 9783648199992 Mei 2026 276 pagina's Vanaf 40,95 Bekijk exemplaren
• Give Value, Get Value Chris Whiting Engelstalig Hardback 9798998952272 Februari 2026 52 pagina's Vanaf 29,99 Bekijk exemplaren

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• The 8 Laws of Customer-Focused Leadership Blake Morgan Engelstalig Hardback 9781400245956 Juli 2024 256 pagina's Finally, a playbook for leaders of all types on how to build and maintain a relentless focus on the customer into your organization’s DNA. Vanaf 26,49 Bekijk exemplaren
• Who Speaks for the Customer? Irene F. Lefton Engelstalig Paperback 9781041028772 Februari 2026 282 pagina's The information in this book provides existing executives, managers, and those who are studying business tactics that have the proven potential to change how businesses operate, improve... Vanaf 187,00 Bekijk exemplaren
• The Customer Communication Formula Charlotte Purvis Engelstalig Hardback 9781946425812 December 2020 172 pagina's In Charlotte Purvis' The Customer Service Formula, learn the formula she developed in response to a client request used in customer service environments with hundreds of Customer Service... Vanaf 25,49 Bekijk exemplaren