"Market Segmentation"

2 uitgaven gevonden

• Market Segmentation in FMCG Companies Amandeep Singh Engelstalig Paperback 9786202060233 November 2017 220 pagina's Market segmentation is the segmentation of markets into homogeneous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the... Vanaf 65,95 Bekijk exemplaren
• Crm in Action Dr Ken K Wong Engelstalig Paperback 9781450279888 Januari 2011 116 pagina's Written in Dr. Wong's vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of... Vanaf 18,95 Bekijk exemplaren