Calling All Heroes

Revolutionize the way your nonprofit fundraises with proven, human-centered strategies

Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact, by experienced fundraising strategist Tammy Zonker, is a hands-on playbook for nonprofit and community leaders who need to increase their fundraising results now. In the book, the author explains why traditional fund-raising approaches are beginning to fail and how you can implement new and innovative strategies that reconcile donor and community objectives.

You'll learn how to build and sustain genuine connections across the nonprofit sector, with major donors, and with advocates and organizations as you work toward your fundraising goals. You'll also discover practical guidance to help you develop genuine relationships with community partners that can enhance your nonprofit's ability to achieve its mission.

Calling All Heroes is a big-picture exploration of the philosophical underpinnings of the donor-centered and community-centered approaches to fundraising, combined with a practical strategy guide to raising funds in the real world from real donors. It bridges the divides between donors and communities and offers eye-opening new ways of thinking about the divides animating discussions in nonprofit spaces today.

Zonker's human-centered framework has broad applications to every area of fund-raising and nonprofit leadership, providing readers with hands-on techniques they can apply immediately as they seek to guide their organizations, teams, and communities to greater impact.

Perfect for fundraisers, nonprofit leaders, community leaders, volunteers, and advocates, Calling All Heroes is an invaluable resource for constructing an exciting, human-centered approach to fundraising that will help you transform your community for the better. It's an inspired roadmap to navigating the challenges of philanthropy in a complicated and evolving market.