Coolbrands 2008/09

CoolBrands is an annual initiative aiming to highlight brands from a wide range of sectors that have become the coolest and most iconic in their field. The publication explores, with text and visuals, how these brands have succeeded in reaching the top and the journey that they have taken to get there. Through identifying these brands and providing their case histories, the Superbrands organisation hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.