Data Analytics for Business

Foundations and Industry Applications Engelstalig

Fenio Annansingh, Joseph Bon Sesay

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Data Analytics for Business - Fenio Annansingh, Joseph Bon Sesay 1

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Omschrijving

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field and showing how data analytics insights can be leveraged for business results.