Enchantment

Enchantment n- 1) To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant. 'The power of a really good idea to transform the marketplace and individual customer experience is huge. Enchantment offers a wealth of insights to help business and entrepreneurs tap into that potential.' Sir Richard Branson, founder of the Virgin Group 'The best treatise on interpersonal relationships since Dale Carnegie's How to Win Friends and Influence People' Michael Gartenberg, Gartner