Exploring Esports

Players, Fans, and the Esports Industry Engelstalig

Hee Jung (University of Stirling Hong, Sungkyung (University of Stirling Kim

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Exploring Esports - Hee Jung (University of Stirling Hong, Sungkyung (University of Stirling Kim 1

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Omschrijving

This fascinating new book lifts the lid on the rapidly growing esports industry to examine its human dimension, exploring the career paths, performance and wellbeing of esports players, as well as the marketing, media and venue strategies that can keep fans engaged across the life course.