Fly

These are just some of the ways to describe a whole new genre of contemporary graphic design - the dance-club flyer. Once a simple and flimsy means to promote underground club parties, flyers have now come to represent the way of life for an entire generation while still maintaining their alternative character. Club culture is big business, and the club flyer is hailed as an art form whose graphic vitality remains a consistently provocative, continually evolving force. Fly: The Art of the Club Flyer celebrates this unique, expressive medium and is in itself an innovative visual reference that no club-goer or designer should be without.