Forecasting for the Pharmaceutical Industry

Models for New Product and In-Market Forecasting and How to Use Them Engelstalig

Arthur G. Cook

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Forecasting for the Pharmaceutical Industry - Arthur G. Cook 1

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The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas