Global Marketing

Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. With a wealth of new and updated features, the book covers the latest technologies, trends and practices in Global Marketing, including AI, subscription-based pricing and omnichannel strategies. Its numerous pedagogical features, clear structure and real-world applications make this book the definitive guide in global marketing and the most up-to-date text around the discipline.