Growth Engineering

BUILD SOFTWARE THAT REAL-WORLD CUSTOMERS LOVE TO USE WITH PROVEN, GROWTH-FIRST ENGINEERING STRATEGIES

In Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World, software engineer, Rita Okonkwo, offers a modern, practical guide for anyone building products that need to thrive in real-world marketplaces.

Okonkwo explains how to use clean architectures, thoughtful instrumentation, and Drawing from hands-on experience designing growth systems in large-scale environments, Okonkwo explains how to use clean architectures, thoughtful instru-mentation, and experimentation frameworks to drive meaningful, sustainable product growth. She demonstrates how to build software that gains traction, fuels engagement, and supports continuous iteration using proven strategies--feature flighting, data-driven experimentation, logging, metrics, controlled rollouts, scalable data pipelines, real-time analytics, and more.

Through practical examples and case studies, she shows how to break down complex systems, ship improvements quickly, and make confident product decisions grounded in data.

Packed with actionable techniques for engineers and product leaders who want to create a growth-first engineering culture, Growth Engineering is a must-read for software engineers, product managers, developers, entrepreneurs, and founders--anyone committed to creating commercially successful software that customers love.