How to IQ

Lead smarter. Adapt faster. Stay human.

In a world where complexity is the norm and change is constant, rigid rule-following is no longer enough. Today’s most effective leaders don’t just enforce policies. They make sound decisions when the path forward is unclear, build trust in uncertain times, and align values with action. How-to IQ is your guide to becoming that kind of leader and empowering others to do the same.

Drawing on nearly 30 years of experience in strategy, compliance, and business transformation, consultant and advisor Matthew Price introduces a principle-based approach to modern leadership. Whether you're navigating regulatory requirements, managing competing priorities, or simply trying to lead with more clarity and confidence, How-to IQ offers the tools, insights, and real-world guidance to help you lead well, even when there’s no obvious playbook.

Inside, You’ll Learn How To:
Lead from principles when rules fall short
Build trust, empathy, and decision-making capacity across your team
Spot and overcome your own leadership blind spots
Develop emotional intelligence and lead with self-awareness
Navigate ambiguity in work and life

Who This Book Is For:
CEOs and senior leaders
Managers and compliance professionals
Entrepreneurs
Students and early-career professionals
Anyone who wants to make better decisions and deeper connections

Because leadership doesn’t start with a title. It starts with who you are.

From the Author:

“Let’s get one thing straight: I have every reason to be a ‘rules guy.’ I’ve built my career making sure companies don’t just meet the rules but master them. From the FDA and EPA to OSHA and CBP, I know just how high the stakes are when it comes to compliance. But here’s the thing: real success doesn’t come from obsessing over every detail of the rulebook. It comes from understanding when rules help, when they hinder, and how to lead beyond them.”