LeBron, Inc

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. This book tells the story of James's journey down the path to becoming a billionaire sports icon, his successes, his failures, and the lessons both have taught him along the way. With plenty of news-making revelations about his rollercoaster last season in Cleveland and high-profile move to the Lakers, Lebron, Inc. shows how James launched a movement among his peers that may last decades beyond his playing days and thus changed the way most elite athletes manage their careers.