Orchestrating Experiences

Collaborative Design for Complexity Engelstalig

Chris Risdon, Patrick Quattlebaum

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Omschrijving

Customer experiences are increasingly complicated-with multiple channels, touchpoints, contexts, and moving parts-all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.