Persuasive Message Design

Engelstalig

Nancy Grant (University of Kentucky Harrington, Katharine J. (Indiana University-Purdue University Indianapolis Head

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Persuasive Message Design - Nancy Grant (University of Kentucky Harrington, Katharine J. (Indiana University-Purdue University Indianapolis Head

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Omschrijving

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.