Playing to Wiin

Nintendo's award-winning home console-the Wii-changed the face of global gaming. While many expected Sony and Microsoft to dominate the market, Nintendo shocked them all with the launch of their revolutionary product. But the story of this secretive, lowprofile company has rarely been told. How did a struggling Japanese family company, with its origins in nineteenth century playing cards, come to dominate one of the world's most fiercely competitive industries? In Playing to Wiin, Daniel Sloan details the key succession issue for Nintendo, the development of the DS and Wii mega-hit consoles and the creation of remarkable new gaming software. All these factors combined to expand the gaming population and drive Nintendo to the top of its industry. This fascinating book is essential reading for any executive looking for an inspirational story about creative turnaround strategy.