Public affairs in practice

Public Affairs in Practice explains how public affairs(PA) is now much more than just political lobbying.Modern PA includes working with other policy-makingbodies, such as regulators, commercial organizations andother interested parties. This is the first book toexamine the methods PA professionals use to make animpact. It takes each area of the industry in turn andlooks at the tools involved in delivering a PA programme.It also highlights the potential benefits of publicaffairs, such as protecting an organization fromperceived threats of new regulation; identifying newmarket opportunities; and raising the profile of anorganization. Case studies and tips from industryprofessionals make this a practical "how to" guide forpractitioners at all levels and students. Importantly,the authors consider not only established markets the US,UK and Western Europe but also the opportunitiespresented to companies from these countries by the EUaccession states and China, where there are currentlyvery few PA professionals. Finally, there is a discussionof future trends and developments in PA.