Revenue Management

Advanced Strategies and Tools to Enhance Firm Profitability Engelstalig

Sheryl E. Kimes, Jochen Wirtz

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Revenue Management - Sheryl E. Kimes, Jochen Wirtz 1

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Omschrijving

Provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity. The book offers an in-depth discussion of the roles that price, time, and space play in RM, and discusses marketing and customer conflicts that arise from the application of RM.