Stakeholder Whispering

People don't know what they need. Our desires and demands are shaped by what we're familiar with and what we think is possible, but they don't always reflect what we could actually use to accomplish our goals. This is why innovation is so often associated with products and services that seemed to anticipate the needs of the public before the public was even aware of them: the smartphone, the automobile, the printing press.

In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander walks you through a powerful new approach to giving people what they actually need. He explains how you can collaborate with your stakeholders to help them discover what they actually need to deliver a product or service that meets those needs.

The book discusses how you can transform yourself from a mere "order-taker" to someone who anticipates the needs of your stakeholders before they even realize them themselves. You'll learn how to help your customers, bosses, colleagues, clients, and the public accomplish their goals and make the best decisions possible by delivering exactly what they need.

An essential resource for managers, executives, and other business leaders, Stakeholder Whispering is also a must-read guide for product development teams, software engineers, UX professionals, business analysts, data experts, and anyone else who wants to deliver a product or service that meets the needs of their clientele even when that clientele doesn't yet know what it needs.