Strategic Communication

An Introduction to Theory and Global Practice Engelstalig

Jesper (Lund University Falkheimer, Mats (Lund University Heide

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Strategic Communication - Jesper (Lund University Falkheimer, Mats (Lund University Heide 1

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This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.