The Archetype Effect

Why do you go to work? What do you want when you get there? In The Archetype Effect: Unlocking the Six Types of Motivation at Work, James Root uses new global research with almost fifty thousand people to decode the motivations of workers in all types of job.

For some, work is about relationships. For some, it's more about learning and growing. For others, work offers the chance for achievement and recognition. The Archetype Effect offers a contemporary way to understand what motivates you at work every day, and why you feel how you feel about your job. The six worker archetypes create practical language for talking about your current role, career path, and future options.

Individual motivations are vital inputs to the design of good jobs, especially in this AI-inflected world of work. This book offers new insights on designing good jobs for the diverse mix of archetypes that most firms have. It describes how leaders can introduce more flexibility into job and career design, and how they can successfully manage teams composed of individuals with widely different motivations.