The Comeback Code

Why do some people, companies and societies collapse in times of crisis, while others emerge stronger? Napoleon rose from the chaos of the French Revolution. Japan lay in ruins in 1945 and went on to become a global economic powerhouse. LEGO stood on the brink of bankruptcy and grew into the world's strongest toy brand. Viktor Frankl survived the concentration camps and wrote one of the most influential books of all time. Nokia, Kodak and the Roman Empire, on the other hand, fell — not for lack of talent or resources, but because they kept clinging to what had once made them successful. Julien De Wit unravels the pattern behind these successes and failures. Those who turn crisis into progress, he shows, consistently combine two things: the resilience to withstand shocks and the courage to reinvent themselves. Miss either one, and decline is only a matter of time. The Comeback Code offers a concrete, practical framework for turning crises — large and small, personal and professional — into turning points, showing how moments of crisis can become moments of opportunity for individuals, organisations and societies alike.