The Fashion Forecasters

Exploring the inner workings of color and trend prediction for fashion over the past two centuries, from Europe to America to Asia, The Fashion Forecasters offers the first historical treatment of the rise and growth of the industry within the global fashion system. Including new archival research and interviews with leading contemporary forecasters like Ornella Bignami and Catroina Macnab, the book explores the origins and evolution of the industry, examining the entrepreneurs, trade associations, service companies, and consultants that have worked behind the scenes to connect fashion creators and retailers to emerging trends.