The Four Tendencies

During her investigation to understand human nature, Gretchen Rubin realised that by asking the seemingly dry question 'How do I respond to expectations?' we gain explosive self-knowledge.

She discovered that based on their answer, people fit into four Tendencies: Upholders, Questioners, Obligers, and Rebels. Our Tendency shapes every aspect of our behaviour, so using this framework allows us to make better decisions, meet deadlines, suffer less stress, and engage more effectively.