The Radical Promise

Trust is built--and broken--by whether leaders follow through on what they say they will do. James M. Kouzes and Barry Z. Posner, co-authors of the bestselling The Leadership Challenge, join Steve Farber, bestselling author of The Radical Leap, to present a story-driven framework for DWYSYWD--Doing What You Say You Will Do--the principle at the heart of credibility. Together, they show how aligning actions with words sustains reputations.

The Radical Promise follows a main character who experiences an alignment failure--a gap between promises made and actions taken--and must confront the consequences. Through this narrative, the authors reveal the practical steps anyone can take to regain trust, restore credibility, and repair damaged relationships. The storyline makes the concepts accessible and immediately applicable, illustrating how commitments shape perceptions and how broken promises erode even the strongest professional and personal bonds.

Beyond the narrative, the book provides a clear framework for rebuilding one's brand after a credibility breakdown. The authors detail the specific consequences that follow unmet commitments and outline a deliberate process for realigning words with actions. Drawing on their combined experience advising corporations, governments, and nonprofits worldwide, Farber, Kouzes, and Posner offer actionable guidance for restoring trust that applies to organizations and individuals across every sector and leadership level.

Written for leaders at every level--as well as those aspiring to lead--The Radical Promise speaks to anyone challenged to keep promises and commitments, regardless of title or position. Business professionals seeking to strengthen workplace culture, protect their reputations, and build lasting trust will find a proven approach to ensuring that what they say is what they do, in both professional and personal contexts.