Visual Marketing

A Practical Guide to the Science of Branding & Retailing Engelstalig

Barbara E. Kahn, Elizabeth N. Johnson

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Visual Marketing - Barbara E. Kahn, Elizabeth N. Johnson 1

Visual Marketing - Barbara E. Kahn, Elizabeth N. Johnson 2

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Omschrijving

Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.