Why now?

How do I close deals faster?
How do I tailor my sales and closing techniques to the needs of my prospects?
How do I create the ultimate sales pitch?

Humblet's phone rings: 'Michael, people are interested in our product, we send lots of quotes but the conversion is really bad. What are we doing wrong?' I answer with only one question: 'Why should your prospect buy from you today? Why now?' Your sales closing will fail if this fundamental issue is not addressed, a problem Humblet encounters in 90% of his client companies which he helps scale. They know how to identify prospects, but they do not have a compelling sales story, tailored to individual prospects.

Humblet tells you how in Why Now? After having optimised more than 500 sales pitches, he shares the five elements needed to turn prospects into customers. With case studies and before and after examples, Why Now? gives you a blueprint for how to best describe your offer in a sales pitch, website, brochure or sales offer and gives you proven tools to close deals. You will learn how to create the ultimate sales flow. It's closing time!