Peter Arnell

Arnell's take on the world has had a significant impact on the history of design. As a branding expert, as a creative mind, as a source of ideas in the fields of fashion, beauty, lifestyle, and architecture. He has directed global campaigns, designed iconic products, and advised well-known personalities. Often his photographs not only provide the blueprint for entire marketing strategies, but also create their own trends, such as the Brooklyn Bridge , which became the signature image for the then newly founded DKNY label. Peter Arnell is a master of images and a designer of his environment, both aesthetically and conceptually. City Visions focuses on Peter Arnell's urban photographs. Although most were taken in NYC, they are more about the idea of the city: light and shadow, about shapes and contrasts-a poetic-abstract visual flux of images that is a pleasure to the eye. PETER ARNELL (*1958, Brooklyn, New York) began his career with Robert A.M. Stern and Michael Graves, where he supervised various book publications. In 1980 he founded Arnell/Bickford, specializing in design, branding, and product development. He has created campaigns for Samsung, Chanel, Gucci, Pepsi, Reebok, Chrysler, Nespresso, and the Special Olympics. His New York Times bestseller Shi ft: How to Reinvent Your Business , Your Career, and Your Personal Brand was published in 2010. Hatje Cantz published a major survey of his work in 2022: Peter Arnell, Portfolio, 1980-2020 .