"Global Marketing"

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Management, psychologie & wetenschap

• Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra (ISBN 9781292265636) Marketing Research: An Applied Orientation, Global Edition Naresh Malhotra Engelstalig Paperback 9781292265636 Mei 2019 888 pagina's Vanaf 110,00 Bekijk exemplaren
• Marketing Research, Global Edition - Alvin Burns, Ann Veeck (ISBN 9781292318042) Marketing Research, Global Edition Alvin Burns, Ann Veeck Engelstalig Paperback 9781292318042 November 2019 528 pagina's Vanaf 99,00 Bekijk exemplaren
• Global Marketing Helen Millward Engelstalig Paperback 9781398620094 Maart 2025 288 pagina's Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market. Vanaf 59,95 Bekijk exemplaren
• Global Marketing - Svend Hollensen (ISBN 9781292440811) Global Marketing Svend Hollensen Engelstalig Paperback 9781292440811 November 2024 Vanaf 82,78 Bekijk exemplaren
• Global Marketing Svend Hollensen Nederlandstalig Paperback 9781292251806 Januari 2020 808 pagina's Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for... Vanaf 87,15 Bekijk exemplaren
• Essentials of Marketing Research, Global Edition Naresh Malhotra, David Birks, Peter Wills Engelstalig Paperback 9781292060163 Juni 2014 432 pagina's Vanaf 99,00 Bekijk exemplaren
• Global Sport Marketing   Engelstalig Paperback 9781138795822 Juli 2014 208 pagina's Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands.... Vanaf 80,99 Bekijk exemplaren
• Cultural Intelligence for Marketers Anastasia Karklina (Senior Lead of Global Insights Gabriel Engelstalig Paperback 9781398614031 Maart 2024 280 pagina's Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive. Vanaf 45,99 Bekijk exemplaren
• Sports Marketing Sean Ennis Engelstalig Paperback 9783030537395 November 2020 308 pagina's Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as... Vanaf 89,49 Bekijk exemplaren
• Global Marketing and Advertising Marieke de Mooij Engelstalig Paperback 9781529732504 November 2021 528 pagina's Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of... Vanaf 75,99 Bekijk exemplaren
• Principles of Marketing, Global Edition Philip Kotler, Gary Armstrong Engelstalig Paperback 9781292449364 April 2023 768 pagina's Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively... Vanaf 95,87 Bekijk exemplaren
• Global Marketing, Global Edition Mark Green, Warren Keegan Engelstalig Paperback 9781292304021 Februari 2020 632 pagina's This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside... Vanaf 99,00 Bekijk exemplaren
• Marketing & Economics Sultan Kermally Engelstalig Paperback 9781622731176 Januari 2017 232 pagina's This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four... Vanaf 39,95 Bekijk exemplaren
• Global Marketing in Times of Disruption (ISBN 9781805922513) Global Marketing in Times of Disruption   Engelstalig Hardback 9781805922513 December 2025 176 pagina's Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing,... Vanaf 99,49 Bekijk exemplaren
• Global Code Clotaire Rapaille Engelstalig Paperback 9781250893178 September 2015 304 pagina's Vanaf 22,49 Bekijk exemplaren
• Global Marketing Research V. Kumar Engelstalig Paperback 9789351507505 Oktober 2015 560 pagina's Provides global/international view of marketing and marketing research; how to conduct research Vanaf 44,99 Bekijk exemplaren
• Consumer Behavior, Global Edition Michael Solomon, Cristel Russell Engelstalig Paperback 9781292452340 November 2023 544 pagina's Vanaf 90,99 Bekijk exemplaren
• Global Marketing and Advertising de Mooij Engelstalig Hardback 9781529732498 November 2021 528 pagina's Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of... Vanaf 194,99 Bekijk exemplaren
• Customer Relationship Management Samit Chakravorti Engelstalig Paperback 9781529767414 Maart 2023 304 pagina's A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Vanaf 66,49 Bekijk exemplaren
• Social Marketing Gerard (University of Stirling Hastings, Christine Domegan Engelstalig Paperback 9781032059679 April 2023 374 pagina's Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Vanaf 62,99 Bekijk exemplaren
• Digital Marketing & Generative AI Tools: A Step-by-Step Guide to Mastering AI-Powered Campaigns, Funnels & Freelance Careers for Global Success Vivek Chauhan Engelstalig Paperback 9798291249567 Juli 2025 92 pagina's Vanaf 16,95 Bekijk exemplaren
• Business to Business Marketing Management Alan Zimmerman, Jim (Westminster University Blythe, Nektarios Tzempelikos Engelstalig Paperback 9781003863137 Maart 2026 542 pagina's Vanaf 76,49 Bekijk exemplaren
• The New Global Marketing Reality R. Brookes, R. Palmer Engelstalig Paperback 9781349509799 Januari 2004 292 pagina's Vanaf 53,99 Bekijk exemplaren
• Global Brand Power Barbara E. Kahn Engelstalig Paperback 9781613630266 Maart 2013 132 pagina's Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple,... Vanaf 19,99 Bekijk exemplaren
• International Fashion Marketing Kamilla Jones Engelstalig Paperback 9781398623880 Januari 2026 328 pagina's Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement. Vanaf 55,95 Bekijk exemplaren
• Strategic Communication Jesper (Lund University Falkheimer, Mats (Lund University Heide Engelstalig Paperback 9780367769291 Augustus 2022 254 pagina's This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest... Vanaf 59,95 Bekijk exemplaren
• Global Marketing Strategy Bodo B. Schlegelmilch Engelstalig Hardback 9783030906641 Februari 2022 416 pagina's This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master¿s programs. In a systematic yet concise manner, it addresses all... Vanaf 99,49 Bekijk exemplaren
• Brand Global, Adapt Local Katherine Melchior Ray, Nataly Kelly Engelstalig Paperback 9781398619715 Juni 2025 296 pagina's Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences. Vanaf 40,95 Bekijk exemplaren
• Marketing: An Introduction -- Global Edition - Gary Armstrong, Philip Kotler (ISBN 9781292753492) Marketing: An Introduction -- Global Edition Gary Armstrong, Philip Kotler Engelstalig Paperback 9781292753492 Oktober 2025 644 pagina's Vanaf 76,49 Bekijk exemplaren
• Marketing Management -- Global Edition - Philip Kotler, Kevin Keller, Alexander Chernev (ISBN 9781292462714) Marketing Management -- Global Edition Philip Kotler, Kevin Keller, Alexander Chernev Engelstalig Paperback 9781292462714 Oktober 2025 Vanaf 72,49 Bekijk exemplaren
• Marketing: An Introduction, Global Edition Gary Armstrong, Philip Kotler Engelstalig Paperback 9781292433103 Mei 2022 704 pagina's Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact... Vanaf 81,19 Bekijk exemplaren
• Marketing for Tourism, Hospitality & Events - Simon Hudson, Louise Hudson (ISBN 9781529628074) Marketing for Tourism, Hospitality & Events Simon Hudson, Louise Hudson Engelstalig Hardback 9781529628074 Januari 2024 416 pagina's This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the... Vanaf 164,49 Bekijk exemplaren
• Global Marketing: Practical Insights and International Analysis Farrell Engelstalig Paperback 9781446252642 September 2015 360 pagina's Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Vanaf 84,49 Bekijk exemplaren
• Marketing for Tourism, Hospitality & Events Simon Hudson, Louise Hudson Engelstalig Paperback 9781529628081 Januari 2024 416 pagina's This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the... Vanaf 66,49 Bekijk exemplaren
• Marketing: Real People, Real Choices -- Global Edition Michael Solomon, Greg Marshall, Elnora Stuart Engelstalig Paperback 9781292482538 Augustus 2025 656 pagina's Vanaf 89,95 Bekijk exemplaren
• Integrated Advertising, Promotion, and Marketing Communications, Global Edition Kenneth Clow, Donald Baack Engelstalig Paperback 9781292411217 Juli 2021 472 pagina's This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside... Vanaf 99,00 Bekijk exemplaren
• Consumer Behavior and Culture Marieke de Mooij Engelstalig Paperback 9781544318165 Januari 2019 472 pagina's Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in... Vanaf 75,99 Bekijk exemplaren
• Integrated Marketing Communications Philip J. Kitchen, Marwa E. Tourky Engelstalig Paperback 9783030764159 Januari 2022 374 pagina's Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable,... Vanaf 67,99 Bekijk exemplaren
• Global Fashion Business Dr. Byoungho Ellie (North Carolina State University Jin Engelstalig Paperback 9781350180185 Augustus 2024 272 pagina's Vanaf 44,99 Bekijk exemplaren
• Every Storm Runs Out of Rain: Leading A Health Care Marketing Team Through A Global Pandemic Amy Moudy Comeau Engelstalig Paperback 9798990846517 September 2024 284 pagina's Vanaf 24,49 Bekijk exemplaren