Retail Desire

As retail design and visual merchandising achieve new heights of sophistication, the visual merchandiser becomes ever more influential. Everything from designing, setting up or directing window displays to advising on the layout of items within a store and creating in-store displays is the domain of this little known but enormously important design professional. This book explains the visual merchandiser's creative process and reveals contrasts of style, technique and training between the visual merchandiser and the retail designer, display for the street or the store, 2D or 3D installations and more. It offers insights into the process and practice of the persuasive art of creating desire and should be of interest to interior designers and architects as well as professionals in retail and fashion design.