They've Got Your Number

"In a world teeming with data, we ourselves become the maths gurus most prized specimens. In They ve Got Your Number, Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour what we do, who we are, how we work, chat, play and shop and in doing so, will change every aspect of our lives. They ve Got Your Number is a book about one of the great undertakings of the twenty-first century the mathematical modelling of humanity. Much in the same way as neuroscientists are mapping our brains, the Numerati are mapping our behaviour everything that makes us individuals. Stephen Baker navigates us through a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives."