Unified Message

The project 'Unified Message' is based on a collaborative process. In a first step recent images of photographers Alexei Hay, Paolo Roversi and Peter Lindbergh were carefully selected, summing up to a chronicle of the latest fashion iconography. These images had been produced without exception for fashion magazines and in this sense reference the seasonal ideal of the 'new'. Simultaneously these images give an overview over the current visual strategies of the respective image makers. The second step involved the illustrators Francois Berthoud, Mats Gustafson and Ruben Toledo. They were asked to enlarge the gathered image information, to comment, to better, to push with work of their own - existing and new. What came about is a dialogue shifted in time, a commentary on the absolute Now of fashion language, a reflection on the dynamics of the fashion system.