Guide to Producing a Fashion Show

Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production - from an informal affair to a large, complex event. All aspects are covered, including reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The third edition is up to date with behind-the-scenes examples and expanded coverage of technology, the Internet, and social media, training amateur models, and how to set up and run a dressing room. For novices and experienced readers alike, this text provides a step-by-step process for how to plan, organize, promote, and execute an exciting fashion show.