The Creative Brain

The Creative Brain by Ned Herrmann, now in its third printing, introduces brain dominance technology & its influence on our creativity, competence, communication, relationships, management style, productivity & self-understanding. Written in a user-friendly tone & liberally illustrated, The Creative Brain traces the scientific & historical roots of Ned's whole brain concept & uncovers the key to our untapped creative resources. Research into the physiology & psychology of the brain inspired Ned to develop a four-fold model representing thinking styles that are metaphorically linked areas of the brain. These four specialized quadrants may be characterized as: logical; organized; interpersonal; & imaginative thinking. The model inspired the discovery that all four quadrants are required for applied creativity. In the Creative Brain Ned explains why all four quadrants are important & teaches readers how to strengthen less preferred thinking styles & also to accept their most preferred styles. As a special bonus, a complimentary brain dominance profile using the Herrmann Brain Dominance Instrument comes with The Creative Brain. Normally $35, the computerized analysis of this 20-minute brain dominance questionaire takes the reader one step further toward exercising the innovative, self-enriching concepts outlined in The Creative Brain.